7UP® GETS A NATURAL
MAKEOVER
The Original Lemon-Lime
Soft Drink Returns to its UNCOLA®
Roots
with
100 Percent Natural Ingredients
PLANO,
TEXAS - 7UP, a flagship brand in
the Cadbury Schweppes Americas Beverages portfolio,
is getting a natural makeover. Starting
this month, just in time for its 77th anniversary,
the original UNCOLA® will be made from 100
percent natural ingredients, giving consumers
a new twist on the crisp, refreshing taste of
7UP.
"We're proud to be the first mainstream carbonated
soft drink brand to address consumer demand for
a great tasting lemon-lime soft drink made from
100 percent natural ingredients," said Randy
Gier, Chief Marketing Officer for Cadbury Schweppes
Americas Beverages. "By removing all
the artificial ingredients, 7UP is remaining true
to its roots as 'the UNCOLA'® - an alternative
to other carbonated soft drinks currently on the
market."
Since its introduction in 1929, 7UP has responded
to changing consumer needs. From the iconic
UNCOLA® campaign highlighting 7UP's equity
as a crisp, clean, clear, caffeine-free choice
to the launch of 7UP, now made from 100 percent
natural ingredients, the brand has remained true
to its commitment to meet the changing needs and
desires of consumers.
Making the Natural Choice
All the ingredients in 7UP, made from 100% natural
ingredients, now come from natural sources and
all artificial ingredients, such as the artificial
flavor preservative, calcium disodium EDTA, have
been removed. That means that only five simple,
natural ingredients remain: filtered carbonated
water, high fructose corn syrup, natural citric
acid, natural flavors, and natural potassium citrate.
All of these ingredients are commonly found in
a number of natural products, including soups,
baked goods, and beverages such as juices, teas,
and soft drinks.
Additionally, sodium has been reduced nearly 50
percent in the 12-oz. can, from 75mg to 40mg.
These changes ensure that the 100 percent natural
ingredients come together to deliver a crisper,
more refreshing 7UP taste.
The move to natural is in response to rising consumer
demand for natural products. According to SPINS,
a San Francisco-based company that offers natural
products movement data, the natural soda market
has seen almost 15 percent growth from May 2004
to May 2005 (without the presence of a mainstream
brand). An IRI January 2006 "Times &
Trends" report indicates that all natural
products have reached a 94% household penetration
and the current double-digit category growth is
projected to sustain in the high single-digits
during the next five years.
"Changing the way we make 7UP, a much-loved
77-year-old brand, was a task that we did not
take lightly," said Kelli Freeman, Vice President
of Marketing for 7UP. "7UP, now 100%
natural, has been in the works for more than a
year because we wanted to ensure that we delivered
the crisp, refreshing 7UP taste that consumers
have come to know and love. We're confident
that 7UP, now 100 percent natural, delivers on
taste and we know our consumers will agree."
77 Never Felt So Good
The evolution of 7UP to a 100 percent natural
lemon-lime carbonated soft drink is a timely move
for the brand's 77th birthday. To celebrate this
milestone, the launch of 7UP, now 100 percent
natural, will be supported by television, radio,
print and online advertising, significant sampling
outreach, retail partnerships, and ongoing public
relations efforts. For additional product information,
please visit www.7UP.com
About Cadbury Schweppes Americas Beverages
7UP, the original UNCOLA®, is a leading brand
in the beverage portfolio of Plano, Texas-based
Cadbury Schweppes Americas Beverages (CSAB), a
subsidiary division of Cadbury Schweppes plc (NYSE:CSG).
CSAB is one of the largest producers of soft drinks
and premium beverages in the Americas. CSAB's
brand portfolio includes 7UP, Dr Pepper, Snapple,
Mott's Apple Juice, RC Cola, A&W Root Beer,
Sunkist soda, Canada Dry, Hawaiian Punch, Schweppes,
Diet Rite, Slush Puppie frozen drinks, Clamato,
Mr & Mrs T Mixers, Holland House Mixers, Rose's,
Mistic, Yoo-Hoo, Orangina, IBC, Stewart's, Nantucket
Nectars and other well-known consumer brands.
For additional information on CSAB and its products,
visit www.cadburyschweppes.com/csab